Anyone who ever drives on the A20 has probably already noticed: the construction work on the new Porsche Center Rotterdam in the Spaanse Polder is in full swing. The entire team of Porsche Centrum Rotterdam was given a tour of the construction site - of course with due observance of the corona measures. As the developer of this project, Frame Vastgoed went along and spoke with branch manager Harrie van Ham.
Harrie has been working at Porsche for almost 20 years and enthusiastically explains what visitors can expect from the Porsche Center in the making: ‘What really stands out immediately is the immense space that this building offers. This gives us the opportunity to build a “Destination Porsche”, as Pon previously did at the Palm Springs, California site. We are now also going to create different experience corners here, such as a Classic, an E-Performance and a Tequipment (original Porsche accessories) corner. The traditional showroom is actually disappearing, so we prefer to call it “destination”. Anyone who enters here next year, whether a Porsche driver or a fan, should be able to experience the Porsche atmosphere. Customers will be able to view the cars in peace and quiet; In the current location, things can get hectic due to the lack of space. The current showroom is therefore 900 m², while the new one will be approximately 4,000 m²; a huge difference!’
What exactly will so much more volume mean for the offer? ‘This will be a location where you cannot be average, this place requires scaling up and showing courage by putting even more beautiful, more exclusive cars in your showroom as standard. So everyone will soon be able to enjoy the most beautiful Porsche models here. In addition, the range of Porsche Approved (used Porsches) will be doubled. Here you will soon be able to drive out of the building with your new car from a delivery box lounge. Everything here revolves around the experience, from offer to service and maintenance.’
The new Porsche Center Rotterdam is expected to open in the last quarter of 2021.