Frame develops new construction at Oude Wal - Rotterdam Hoogvliet

At the Oude Wal site in Rotterdam Hoogvliet, Frame Vastgoed is working on its own portfolio for a high-quality new development with a diverse program. Frame invests in the construction of approximately 50 spacious rental apartments with in the plinth neighborhood facilities, in the form of different types of retail space. An underground parking garage where residents can park is also part of the program.

The new building to be developed, based on the design by architect Jeroen Hoorn, is of a durable and high quality. The intended stores fit in with the economic need of the district (Nieuw Engeland), are small-scale and correspond with the existing stores. The rental apartments are focused on the housing requirements of Hoogvliet and are, due to the large size, future-proof and durable. Frame has already signed a long-term lease with a tenant.

Jeroen Hoorn has designed a beautiful all-sided building block consisting of a plinth with a recessed turret on the corner. The idea is that the façades are constructed from masonry frames in brick and in similar color to the surrounding buildings. This creates a natural connection with the environment. The façade makes the architecture less closed. The skirting board will be the same length as the old building and will reflect exactly the length of the block opposite. The accompanying impression shows the effect of the building in its surroundings.

In summary, the planned new construction program is as follows:

  • Approximately 50 rental apartments of approx. 80 m²
  • A number of retail units of limited and varying sizes; total retail space area approximately 1,100 m²
  • Garage for residents

Construction work is expected to commence around the summer of 2019. The expected completion will be approximately one and a half years later.

New Porsche Centre Rotterdam
Frame Vastgoed develops a new, spectacular location for Porsche Centre Rotterdam

Frame Vastgoed has signed a long-term lease with Pon Luxury Cars for a new location of Porsche Centre Rotterdam, directly on the A20 in the Rotterdam ‘Spaanse Polder’. This is combined with exclusive showrooms for two other luxury car brands from Pon Luxury Cars, concerning Bentley and Lamborghini.

With this, Porsche Centre Rotterdam will leave the current location at the Autostrada. Frame has long been the owner of the location along the A20 and proudly presents the plans it has developed in collaboration with Pon Luxury Cars. This is how Paul John de Jong, Director of Development at Frame, explains: 'For us, the conclusion of this agreement is the definitive recognition of our vision for this place. We recognize Pon's entrepreneurship to tackle this location in a progressive way. We are very proud of this and expect it to be a huge boost for the area. An area in which we make in a long-term investment.'

The arrival of Pon Luxury Cars to the ‘Spaanse Polder’ is another important step for the upgrading of this area. Area manager Spaanse Polder, Jean-Paul Andela, is therefore very pleased on behalf of the municipality of Rotterdam: 'Pon's choice for this location is a confirmation for us of the continuing efforts of the municipalities of Rotterdam and Schiedam and the entrepreneurs involved to improve the housing climate of the Spanish polder to the level that it deserves. This place has always occupied a prominent position for Rotterdam, we are pleased that this can be continued in a modern way.'

Frame is expected to start in November 2018 with the work for the renovation of the approximately 16,500 m² building. The opening of the building with the new showrooms of luxury car brands is expected in the fourth quarter of 2019.

Frame Vastgoed and Borealis Hotel Group bring luxury lifestyle brand from Accor to Rotterdam Rijnhaven

Borealis Hotel Group and Frame Vastgoed have signed a long-term lease for a large-scale hotel under the luxury lifestyle brand of Accor Hotels Group at the Rijnhaven in Rotterdam. Accor has a diverse range of brands, including Sofitel's, in the high-end luxury lifestyle segment.

Borealis Hotel Group, in collaboration with Accor, expects to open the luxury lifestyle hotel towards the Rijnhaven metro station by the end of 2020. The hotel will have more than 200 hotel rooms and various catering establishments including a rooftop and finger food bar, a signature restaurant, a destination restaurant and a coffee & bakery corner. The transaction with Borealis was established by Colliers International Hotels on behalf of Frame.

Frame Vastgoed is very pleased with the collaboration with Borealis and sees this as an important next step in the realization of the Rijnhaven District, where the municipality of Rotterdam announced Stillwerk as the new owner of warehouse Santos and where Frame reached agreement with Jumbo Supermarkten for the housing a new and enlarged Jumbo supermarket at the Hillelaan.

Recently, the municipality of Rotterdam also announced its ambitions for the further development of the Rijnhaven District by presenting a large city park in the Rijnhaven. The arrival of the luxury lifestyle hotel to this southern part of the city center is seen as an important building block for this ambition.

Borealis Hotel Group specializes in investing, developing and managing hotels in Europe. Borealis operates its hotels among the major brands of IHG, Marriott, Hilton and Accor.


Pleased to meet you


Welcome at Frame Vastgoed

Our office is located in a beautiful listed building in the fortified town of Brielle in the province of Zuid-Holland, but our roots are a little way away in Rotterdam. This metropolis, so dear to us, also comprises most of our operating area. Frame contributes to the continuous progress of urban development in Rotterdam with a lot of professional enthusiasm. We do so by discovering the hidden needs of the city and then providing those by working on various sizeable real estate projects. We would love to introduce you to our projects via this website. Pleased to meet you; we are Frame Vastgoed.

Our approach


Professional and involved

Frame Vastgoed is a risk-bearing developer, investor, and service organisation characterised by its professionalism, commitment, and specialty regarding sustainable and urban living environments. We transform vacant office buildings, restore listed properties, and realise new residential and shopping areas in full-service living environments, primarily in the Rotterdam metropolitan area.